Fashion marketing needs an approval process as well as creative work. An unchecked claim or a review reply that exposes private information can undermine trust. This is a working list of questions to check before publication.
The rules and guidelines to check against
- ASCI influencer advertising disclosure guidelines
- Legal Metrology and e-commerce rules (MRP, origin, seller details)
- Consumer protection guidelines on dark patterns
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy fashion brand visibly shows
- Consistent brand codes
- Fabric, fit and care detail
- Clear returns and exchanges
- Honest, disclosed collaborations
Common questions to review
How can a small fashion label build a strong brand?
Define a few brand codes—silhouette, colour, material, tone of voice—and repeat them in every collection and channel. Recognition comes from consistency, not from chasing each trend.
Do influencer posts need disclosure in India?
Yes. Advertising guidelines require influencers to clearly disclose paid or material connections with a brand, such as #ad or #collab, in a prominent way.
A quick pre-publication check
- Someone could recognise your label from an image without seeing the logo.
- Size guides, fabric details, returns and delivery times are clear before checkout.
- Influencer and paid content is clearly disclosed.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your independent label?
Collection storytelling that supports confident purchases—not just clicks. Start with diagnose the problem from ₹30,000, or take the free two-minute brand check.
